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media marketing / social media marketing

Dubai 17-21 June 2012

his course covers the following topics about Social Media marketing:
Understanding Social Media
Developing a Social Media Strategy for your Business
Facebook for Business – Facebook as a Social Media Marketing tool
Twitter for Business – Twitter as a Social Media Marketing tool
LinkedIn for Business – LinkedIn as a Social Media Marketing tool
YouTube for Business – YouTube as a Social Media Marketing tool
Google for Business – Google as a Social Media Marketing tool

Understanding Social Media Marketing
What is Social Media?
Blogs vs. Websites
Why blogging is important
11 Ideas for creating engaging content for your blog
Types of Social Media
Social Sharing/Bookmarking – Making Sharing Easy!

Developing a Social Media Marketing Strategy
Listen, Engage and Measure – Listen again!
What to Listen or monitor?
Listening Tools
Identify Business Goals & Objectives – Build Relationship!
Implement the plan – Engage!
Building an audience – How to integrate social media on your website?
Measuring Social Media Marketing
Wash, Rinse, Repeat
How to use Facebook, Twitter, LinkedIn, Google , Flickr and YouTube for Social Media Marketing?

Facebook for Business
Setting up a Facebook Business Page
Facebook Timeline for Business
Facebook Likebox
Facebook URL Customization
Connecting Facebook with Twitter
Creating an email database using Facebook
Facebook Questions – Stay Involved!
Facebook Custom Apps using TabSite, Involver and WildFireApp
Facebook Marketing Examples
Tips for promoting your Facebook Page
Being Found in Google Search

Twitter for Business
What is Twitter?
How to Setup a Twitter account?
Tips for promoting your business using Twitter
Manage your Tweets, Facebook Updates, Google updates easily!

Google for Business
Setting up a Google Page for Business
Google Badge
Google Updates and 1s
Tips for promoting your business using Google

LinkedIn for Business
Setting up a LinkedIn Company Page
Tips to promote your business using LinkedIn

YouTube for Business
Setting up a YouTube Business Channel
Tips for promoting your business using YouTube
Viral Marketing Examples

Other Tools for Social Media Marketing
AddThis.com – Make Sharing Easy!
Bitly.com – Shorten URLs and Track them!
HootSuite.com – automate your updates!
Mobile Marketing – Getting Started!
QR Codes – What? Why?


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00971506860422