Many books simply lists prescribed techniques and leave the reader to interpret them. What makes this book different os hat is provides clear, practical advice on every aspect of making a sale, but you'll also find much more: templates, tables, exercises and stimulating ideas to develop your sales techniques and monitor your progress in a particular sale.
Each chapter ends with a summary, kye points and coaching advice on developing a particular part of the sales cycle. If you've ever found yourself thinking 'How can I be sure to maximise my chances of success?' - this books is for you.
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