Formulating a strategy is one of the most important but also one of the most difficult challenges faced by businesses: How may one translate a concern into a structured issue and the hypotheses for addressing that issue* How should one approach the designing and executing of the analyses through which these hypotheses can be tested, thus creating the insights from which new strategic options can be developed* And how can one identify the best bets from among the many different strategic options available, and determine how these may be translated into a coherent business strategy that the organization and its stakeholders can buy into?
This book helps to answer these questions for the senior manager responsible for company strategy; the project manager whos been asked to chart and defend a new strategic course of action; and the student wishing to learn the ropes of strategy-creation. This book offers no theoretical strategy frameworks. Nor does it propagate a specific strategy of any kind. It is, quite simply, a cook book describing a step-by-step, focused and fast approach for creating a new strategy at medium-sized and large businesses. It is a proven method used by top management consultants to help clients develop new strategies.
The Craft of Strategy Formation provides a crisp *** of the consecutive steps to take (and pitfalls to watch out for) when typically vague business concerns need to be translated into actionable strategy fast. Featuring the tried-and-tested analytical and organizational approach of top management consultants, this integral *** of how strategy is crafted in practice offers a welcome break from traditional handbooks featuring largely isolated frameworks, tools and cases; highly theoretical academic treatises; and largely anecdotal infotainment books for the general reader.
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