حصريا كتاب Marketing to women
title : marketing to women
author : Martha barletta
year : 2003

Content

- the power of the purse
- the differences that make difference
- the gender trends
- the stare gender culture
- the circule and compass
- the spiral path
- on your market
- get set : strategy and tactical planning
- go communication that connect
- face to face : sales and service
- notes to the CEO
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