YTD = year to date
MAT = moving annual total
CRM = customer relationship management
ATL = above the line
KOL = key opinion leader
CSR = corporate social responsibility
EQ = emotional quotient
IQ = intelligence quotient
DTC = direct to consumer
DSR =daily sales report
KPI,S = key performance indicators
KSA = Knowledge ,skills& attitude
HR = human resources
PLC = product life cycle
B2B = business to business
B2C = business to customer
ROI = return on investment
P&L = profit & loses.
MAT = moving annual total
PPG = previous period growth
F = forecast
CEF = chief executive officer
DSM = district sales manager
PR = Public relation
R&D = research & development
CMO = chief marketing officer
BUM = business unit manager
IMS = intercontinental marketing statistics
IFRS = international financial reporting standards.
BOL = business opportunity list .
VAT = value added tax
FAQ = frequent asked question .