الموضوع: مكن تساعدوني في بحثي جزاكم الله خير

Hi...You will find below the answer to your question. let me know if you need further info
Regards

Despite creativity and innovation sound the same and they both have the aspect of “Something new”, but in business we can find some distinguish and certain difference that make both of them look differently.

When it comes to ideas and theories, creativity is the aspect of having the new ideas and capability of creating.
And when it comes to practice and implementation, innovation will be taking place and execution.
Creativity is getting the great ideas, it's sort of the R&D, and everybody is creative, everybody has got great ideas, every organization has more great ideas than it can ever implement or bring into the marketplace.' Innovation, however, is 'creativity implemented'. 'It's taking creative ideas and bringing them into the world so that they change lives, and so they also change the organizations that bring them into the world.' " *


You don’t get to be more innovative, until you make yourself more creative FIRST.**

“Innovative” is an “external” word. It can be measured. It generally talks about things that have been tested properly and found to have worked in the real world.
“Creative”, however, is more of an “internal” word. It’s subjective, it’s murkier. It’s far harder to measure; it’s far harder to define. It’s an inward journey, not outward. Which is why a lot of people in business try to keep the word out of their official lexicon, preferring instead more neutral, more externally-focused language like “Value”, “Excellence”, “Quality” and yes, “Innovation”.
Creativity is thinking up new things. Innovation is doing new things.
In other words, it’s no use sitting around dreaming up fantastic ideas unless you’re prepared to do the hard work of making things happen.
‘Creativity’ is not the miraculous road to business growth and affluence that is so abundantly claimed these days… Those who extol the liberating virtues of corporate creativity… tend to confuse the getting of ideas with their implementation – that is, confuse creativity in the abstract with practical innovation.

Since business is a uniquely ‘get things done’ institution, creativity without action-oriented follow-through is a uniquely barren form of individual behaviour. Actually, in a sense, it is even irresponsible. This is because: (1) The creative man who tosses out ideas and does nothing to help them get implemented is shirking any responsibility for one of the prime requisites of the business, namely, action; and (2) by avoiding follow-through, he is behaving in an organizationally intolerable – or, at best, sloppy – fashion.
Therefore, Creativity = Ideas, but Innovation = Ideas + Action
Also, the ideas are often judged more by their novelty than by their potential usefulness, either to consumers or to the company, so:
Creativity = Novelty, but Innovation = Novelty + Value

Often, in common parlance, the words creativity and innovation are used interchangeably. They shouldn’t be, because while creativity implies coming up with ideas, ‘it’s the bringing ideas to life’ . . . that makes innovation the distinct undertaking it is.
Creativity: the generation of new ideas by approaching problems or existing practices in innovative or imaginative ways… Creativity is linked to innovation, which is the process of taking a new idea and turning it into a market offering. (Business: The Ultimate Resource, Bloomsbury, 2002)

Based on the above, creativity and innovation complete the integrity of the new idea process; to bring something “alive” you should create it, and to bring it into action and practice you should have innovation.
To be creative, the idea must also be useful, or valuable, and to be innovative the action should be appropriate and valuable. Innovation requires an action and execution; it has the feel of an external process, which corporate types are comfortable measuring and tabulating.


However not all news ideas come into action, and not all creative people transform the ideas into reality, or tangible and valuable progress. To achieve that, management should be professional, knowledgeable and capable to control and evaluate performances

Therefore, Creativity doesn’t have to lead to innovation, and it might remain just as ideas, and innovation might remain as an idea or plan!